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July: our latest marketing trends report
Well, just when you thought that 2022 couldn’t get anymore turbulent, there’s been 30 government resignations (and counting… ), including that of the British prime minister. Great. Many marketers will...
View ArticlePlanning your Q4 peak trade campaigns? Don’t forget Singles’ Day
This blog was written by Ping-Han Yang, who recently completed an internship at Hallam. For many retailers or e-commerce brands, Q4 can be make or break; traditionally the peak retail season, it’s the...
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What is account-based marketing? The not-so-secret B2B marketing ingredient
At the dawn of the age of B2B digital marketing, it was all about the ‘shotgun approach’: focus on conversion rate, volume of traffic and try to bring in as many leads as humanly possible. However, as...
View ArticleAd-solutely fabulous! We win ‘Best Use of LinkedIn Ads’ at the European Paid...
We’re very excited to announce that we won the ‘Best Use of LinkedIn Ads’ at the European Paid Media Awards 2022 for our work with Lattice! Paid Media is a competitive world; the European Paid Media...
View ArticleAnnouncing our new partnership with cyber attack specialists, CovertSwarm
We’re proud to announce our new partnership with cybersecurity experts CovertSwarm. As digital cements its place at the heart of the modern economy, data has become its lifeblood, and the most valuable...
View ArticleMeet our new partner: Leadoo
We’re really proud to announce our latest partnership with Leadoo Marketing Technologies. Whether you’re a B2B or B2C brand, many customers are now digital native buyers, demanding a more personalised...
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AI content writer vs a human: results of our case study
Chat GPT – an AI bot based on GPT-3, with specific training strategies and fine tuning – launched on 30 November 2022 and, like many people across the globe, we made the most of its capabilities by...
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April 2023: digital marketing report
Our monthly marketing report is back: this time, we’ve combined our Strategy, Organic, and Paid Media insights all into one place. Featuring three trends that are presenting opportunities for...
View ArticleThe 13 rules to producing fail-safe AI content
When considering the future of AI, it can evoke a mix of either excitement about how these powerful new technologies can help us do our work faster, better and more efficiently than before – or fear...
View ArticleThe 2024 SaaS Marketing Playbook
2023 has been a challenging year for SaaS marketers, with rising inflation impacting spend and profits, tech stack consolidation limiting SaaS investments, and the longer buying cycle coupled with...
View ArticleAsk the experts: 24 words for 2024 trends
We know, we get it; these days, you can’t step foot into a new year without a million ‘new year, new trend prediction’ pieces. With so many opinions flying around, it can be hard to know what to...
View ArticleMeet our new clients: Firechief® Global
With their ubiquitous red fire safety products used in millions of homes, businesses and public spaces across the world, we’re thrilled to announce an exciting new collaboration with Firechief®...
View ArticleDigital marketing trends: what happened in July?
In the world of digital marketing, there’s certainly no signs of things slowing down for the summer. This month, our expert strategists review the latest news from across July, including Google’s...
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Meet our latest client: Workbooks CRM
We’re delighted to welcome Workbooks as our latest client. Workbooks is a cloud-based customer relationship management (CRM) platform, supporting thousands of small and mid-sized businesses and their...
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